{"id":4582,"date":"2026-01-06T20:55:14","date_gmt":"2026-01-06T20:55:14","guid":{"rendered":"https:\/\/broadusa.com\/broad\/?p=4582"},"modified":"2026-03-09T16:26:11","modified_gmt":"2026-03-09T16:26:11","slug":"holon_in_abu_dhabi","status":"publish","type":"post","link":"https:\/\/broadusa.com\/broad\/holon_in_abu_dhabi\/","title":{"rendered":"BROAD Group Completes Record-Speed Modular High-Rise in Abu Dhabi"},"content":{"rendered":"<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4582-1\" width=\"1080\" height=\"608\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/After-Burj-Khalifa-Video_BROAD_Dec-2025-EN.mp4?_=1\" \/><a href=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/After-Burj-Khalifa-Video_BROAD_Dec-2025-EN.mp4\">https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/After-Burj-Khalifa-Video_BROAD_Dec-2025-EN.mp4<\/a><\/video><\/div>\n<p style=\"text-align: center;\">\n<h3>BROAD Group Completes Record-Speed Modular High-Rise in Abu Dhabi<\/h3>\n<p>ABU DHABI, United Arab Emirates, Dec. 22 \u2014 BROAD Group has completed \u201cEarth Tower,\u201d a 16-story modular residential tower in Abu Dhabi in one of the fastest high-rise construction timelines recorded, the company said Thursday.<\/p>\n<p>The Earth Tower was constructed using BROAD Group\u2019s Holon volumetric modular system. Its 259 modules were manufactured in 30 days, then hoisted and installed on site in 96 hours, according to the company.<\/p>\n<p>The project was developed for Eagle Hills, the international real estate firm led by Mohamed Alabbar, who also owns Emaar Group, developer of Dubai\u2019s Burj Khalifa. The Abu Dhabi tower serves as a pilot project for a new construction approach aligned with the UAE\u2019s Vision 2031 emissions and sustainability goals.<\/p>\n<p>\u201cThis project shows that speed, quality, and sustainability are not mutually exclusive,\u201d said Shun Li, Deputy General Manager of BROAD Holon Co. Ltd. \u201cBy transferring almost all construction processes to the factory, we can effectively ensure quality, significantly shorten the construction period, and reduce construction waste and carbon emissions, while minimizing disruption to the surrounding area of the construction site.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4583 aligncenter\" src=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo.jpg\" alt=\"\" width=\"501\" height=\"529\" srcset=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-200x211.jpg 200w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-284x300.jpg 284w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-400x423.jpg 400w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-600x634.jpg 600w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo.jpg 614w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis project shows that speed, quality, and sustainability are not mutually exclusive,\u201d said Shun Li, Deputy General Manager of BROAD Holon Co. Ltd. \u201cBy transferring almost all construction processes to the factory, we can effectively ensure quality, significantly shorten the construction period, and reduce construction waste and carbon emissions, while minimizing disruption to the surrounding area of the construction site.\u201d<\/p>\n<p>The Holon system uses fully factory-manufactured stainless steel modules and contains no concrete. A bolting construction method allows rapid assembly and produces virtually no construction waste, significantly lowering the carbon footprint compared with conventional high-rise construction, the company said.<\/p>\n<p>The completed Earth Tower includes 168,128 square feet of residential space across 150 units, offering studio, one, two, and three-bedroom layouts. Eagle Hills said Earth Tower was designed to reduce energy and water consumption through enhanced thermal insulation and upgraded mechanical systems that meet the UAE\u2019s green building standards.<br \/>\n\u201cThis development is a breakthrough in modern, sustainable modular construction in Abu Dhabi,\u201d said Mr. Alabbar. Eagle Hills officials added that future towers of between fifteen and thirty floors are already in planning, with construction timelines under six months and costs comparable to conventional building, while delivering major reductions in emissions, noise, dust, and on-site pollution.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4584 aligncenter\" src=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-rigging.jpg\" alt=\"\" width=\"394\" height=\"529\" srcset=\"https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-rigging-200x269.jpg 200w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-rigging-223x300.jpg 223w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-rigging-400x537.jpg 400w, https:\/\/broadusa.com\/broad\/wp-content\/uploads\/2026\/01\/press-release-photo-rigging.jpg 483w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/p>\n<p>BROAD Group said the project highlights the potential of the Holon modular building system to deliver accelerated housing delivery, lifecycle durability, indoor air quality, and energy efficiency while supporting the UAE\u2019s goals for smarter, faster and more sustainable development.<\/p>\n<p>&nbsp;<\/p>\n<p>Media Contact:<\/p>\n<p>Jeremy Zimman, BROAD Holon Building Marketing Director<\/p>\n<p>jeremyzimman@broadusa.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BROAD Group Completes Record-Speed Modular High-Rise in Abu Dhabi ABU DHABI, United Arab Emirates, Dec. 22 \u2014 BROAD Group has completed \u201cEarth Tower,\u201d a 16-story modular residential tower in Abu Dhabi in one of the fastest high-rise construction timelines recorded, the company said Thursday. The Earth Tower was constructed using BROAD Group\u2019s Holon volumetric modular<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7],"tags":[145,67,144],"class_list":["post-4582","post","type-post","status-publish","format-standard","hentry","category-buildings","category-news","tag-emaar-group","tag-holon-building","tag-uae"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/posts\/4582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":5,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":4601,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/posts\/4582\/revisions\/4601"}],"wp:attachment":[{"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/broadusa.com\/broad\/wp-json\/wp\/v2\/tags?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}